ONTARIO POWER GENERATION - DAM RIDICULOUS

Putting your life on the line for a fish is dam ridiculous. To make anglers think twice about their dam fishing ways,
we slapped 'em in the face with this spot, accompanied by print, social and an XM fashion show at an outdoor convention. An art director’s dream!

DAM RIDICULOUS
Ontario Power Generation - DAM RIDICULOUS 2020
Associate Creative Director: Mitch Duesling
Art Direction: Yana Vorontsov
Director: Lisa Mann
Producer: Sam Benson

Now, to regular folks, this may seem like a wild fashion line. But to real fishermen and anglers, this attire is completely ridiculous and provides no practical use. This attire is bad for fishing, but not as bad as fishing near dams.