The Frequent Fryer is a program celebrating all things McD's fries, Gen Z, and travel. 2024 was the second year the program ran and this time around it was biiiiiiig. We launched a Canada-wide scavenger hunt for “FRYCONS” for a chance to win one of these 4 new flavours of McShaker Fries.

In the end, we blew away our KPIs by over 187%. We made over 600 unique assets and had to cover many different business objectives. Let’s just say we sold a whole lotta fries.

We started by building the world of McShaker Fries - a whimsical airport inspired factory that’s full of unique characters and personality.

Then we ‘scattered’ these McShaker fries all over Canada in the form of “Frycons”. All you had to do with scan the code and see if you won!