LITTLE CANADA - CALLING ALL GIANTS

I was thrilled when I was given the GIANT opportunity to rename the brand (originally Our Home and Miniature Land), design the logo, create the brand ecosystem, and finally get to launch Toronto’s biggest little attraction.

Over the course of two years, we made a teaser spot, ran a bunch of print ads,
did a Toronto + GTA takeover through transit and OOH, and called ALL GIANTS through radio and social.

Honestly, if you’re in Toronto, go see the amazing detail and craftsmanship in person at 10 Dundas St. East.
It’s probably the only “thing” to do in Toronto’s busiest square - unless you’d rather hit up the dollar store?

The brand was so fun to explore and make. My favourite solve is keeping the OUR HOME AND MINIATURE name in the ‘i’ of the new mark.
It forces you to lean in, investigate, and be curious - much like the experience at Little Canada itself.

Shooting miniatures is not as easy as it looks. It’s probably been the most challenging talent — but I greatly enjoyed seeing a contorted DP gently navigating a precarious miniature world just to get the perfect shot.